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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. In fact, according to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as customers increasingly shop online.

With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. To assist you in this, we've created a collection of retail sales figures and other statistics that are both eye-opening and shocking.

Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.

When asked what drives consumers to shop online, 57 percent of UK consumers cited convenience as the primary driver. In addition, 48% of them cited price comparison and 37% stated that they were seeking discounts or special offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product variety.

2. Online shopping in the UK

Online shopping is now a regular part of life for many UK residents. More than half of UK people aged 65 and older have made an online purchase in the past year. With a wide variety of payment methods available customers can also decide the best time and method for their goods to be delivered.

There are many motives for shoppers to shop online among them, the most popular are convenience price, availability, and price. In fact, 57% cite convenience as the primary reason for purchasing online. Additionally, 48% of them cited lower prices as a advantage, while 37% cited an increased selection of options as well.

UK consumers are also becoming more eco conscious in their online shopping habits. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They could take action if their orders are not packaged in an eco friendly manner.

In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For example 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information on the file. This lets them to avoid the return process, and to purchase what they want quicker.

It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British customers are more used to the longer delivery time and are aware of how long it takes to receive an item via the mail.

3. Online shopping in the UK in accordance with age group

Online shopping in the UK is a very popular pastime for many people. Clothes and accessories are the most sought-after purchases followed by food items, and media like music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers are a diverse group. This makes it essential for ecommerce companies to understand the type of customer they are looking for when purchasing products. Additionally, it is also important to know how much time each age group is spending shopping online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also prefer to visit high-street stores to experience products before making a purchase. However, this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping remains attractive to them.

Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to purchase products online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups tend to spend more on fashion products, home and garden items, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of these searching for brands that support and work closely with their local communities.

Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewelry, and sports items are also available.

This is why online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. Some analysts estimate that by 2024 ecommerce sales could account for more than a third of all retail sales.

Some retailers are struggling with the growth of online shopping, whereas others are thriving. In particular, Best Circular Saw online sales are booming for Replacement Shower Head (Additional Info) fashion, health and beauty gardening, home and garden and consumer electronics.

The trend of buying these products online is likely to continue to increase in the years ahead. As the number of internet users increases it is expected that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online retail market. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great opportunity for retailers to improve their online presence and offer an easy online shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for secure and convenient options for shopping. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.

Online shopping is a significant portion of the UK retail market Some estimates suggest that it could account for a third of all retail sales in 2024. This is because of the growing acceptance of ecommerce by consumers and technological advancements.

57 percent of UK online shoppers say that convenience is the primary reason for them to shop online. The 48% who say it's easier to find deals and special offers, and the 37% who say that there's a greater selection of items available online are behind. In Europe more than half of shoppers cite lower prices as a key factor for their decision to purchase online.

Online shoppers are also willing to try new products and brands. Almost 25% of online shoppers have bought products they've never purchased on the high street previously, and Shenna Brodney a majority are eager to try new products when they shop on the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59%) will look up the returns policy of a retailer prior buying, and nearly half will expect a retailer to be responsible for both the return and payment shipping.