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Avon Books - A Brief History

In 1941 the American News Company (ANC) created Avon Publications as a paperback book publisher. It started with a focus on comics, but then changed to include a variety of genres, particularly romance.

Avon is now owned by HarperCollins, which also owns Harlequin. Their Diamond Anniversary is currently underway.

Avon Publications

In the early days of publishing on paperbacks, Avon Books was a major rival to the more literary Pocket Book company. Avon focused on mass-market appeal and published westerns, mysteries and romances that had attractive covers. Their books were cheaper than the Pocket books, and were aimed at women who could read between cooking and cleaning.

In addition to paperbacks of standard size, Avon also published digest-format papers (the size of contemporary short-story magazines) in series such as Murder Mystery Monthly and Avon Fantasy Reader. These volumes contain a wide range of authors who are sought-after by collectors. They include A. Merritt and James M. Cain as well as H. P. Lovecraft.

In the mid-1950s, Avon was selling over 20 million books a year. Their 25-cent "G" series contained the most popular genres of westerns, whodunits, and the boy-girl-friend stories that were so prevalent in the era of the boy-meets-girl stories. Avon had 35 cents for their "T" series that featured the usual suspects such as science fiction, mystery and the like.

In its early years Avon's focus on popularity led to the publication of fantasy novels and ghost stories, as well as sexually suggestive love stories. These were far from the more literary Pocket competition. In 1959, Avon became part of the Hearst Corporation. The focus changed to more mainstream literature.

Avon is today the biggest women's beauty and fiction company around the globe with a presence across five continents. They also have offices in over 100 countries. They are a leading publisher of Sunday Times and Kindle bestsellers, focusing on thrillers, crime suspense, general fiction and saga. The company is proud of its female-focused roots and has paved the way for female entrepreneurs around the world. It is a world leader in marketing, sales and innovation, making a difference across the globe in communities.

Avon Impulse

Avon was established in 1941 as a publisher of paperback books and comics. Later, they specialized in romance novels. Joseph Meyers and Edna Meyers Williams founded the company. Meyers recruited sisters and brothers to staff the company. He wanted to create a rival of Pocket Books. They did this by printing cheaper paperbacks with appealing mass appeal and gorgeous covers.

Avon reached its height as a publisher of romance novels in the 1970s. They released Kathleen Woodiwiss's hot novel, The Flame and the Flower, which spent 33 weeks on the New York Times bestseller list. They also published the sexy books of Rosemary Rogers, including Sweet Savage Love and Wicked Loving Lies. This was the first time that one novel had been a top bestseller in this genre.

The company was purchased by Hearst Corporation in 1959. Hearst concentrated on the romance offerings of the company, which led it to become one of the biggest publishers in this genre. The company continued to release cheap paperbacks in popular themes such as westerns and whodunits. However, the focus on romance boosted their profits.

Avon is still publishing romance novels today. Avon Impulse is a digital imprint that publishes both ebooks and paperbacks. The imprint accepts submissions that are not edited by amateur authors. Authors can explore their limits without worrying about the reaction of the publishing industry.

Avon Impulse offers a 25 percent royalty on the first 10,000 downloads and then a 50 percent royalty on each subsequent sale. The publisher also edits the book and offers a sexy cover. It is available in ePub and Kindle formats, and in other formats as well.

Avon Women's Fiction

The company was founded in 1941. Avon Books began life as an imprint of the American News Company and quickly increased its catalogue to include paperback novels and comic books. The first titles were similar to Pocket Books, resulting in an immediate lawsuit brought by the rival, but from its beginnings Avon differentiated itself through an emphasis on the appeal of popular culture and the use of striking covers.

Katina Manko's Ding Dong! Avon Calling isn't what you might expect. It examines how cosmetic advertisements enslaved women, but it also analyses the ways in which Avon sales representatives tried to transcend the prescribed role of females in the 19th and early 20th century America. The author treats Avon agents with respect, but not with feeling of compassion. She doesn't dismiss them as corporate spies, even though they were mostly white suburban women of middle class.

Lucia Macro, executive editor at Avon Impulse is always on the lookout for new, innovative, and modern books for the romance format that publishes two digital originals each week. She shares her experiences in the publishing world and Repsrus the philosophy behind Avon Impulse. She also explains the changes she has seen in the romance genre as well as the publishing industry as a whole. She is particularly interested in finding erotic literature that is smart and powerful and not just explicit in its contents. The UCLA Library Special Collections holds the Avon Books Collection, a collection of bibliographic records of all the books published by the Avon Book division of the Hearst Corporation from 1960 onward. The Avon Books Collection is arranged according to alpha-numeric designations. However, it also contains many Avon books that were sourced from other sources prior to 1960, some of which date to the 1930s.

Avon Thrillers & Suspense

Avon Books is a publisher of commercial fiction which includes thrillers, suspense, Repsrus and feel-good fiction. They also publish sagas, romances, and general fiction. They are home to bestselling authors such as C.L Taylor, Katerina Diamond and Phillipa Ashley, as well as an ever-growing list of emerging talents.

Avon was founded by the American News Corporation in 1941 to compete with Pocket Books. Joseph Meyers, Edna Meyers Williams and their brother Edna Meyers Williams founded the company in 1941 with the intention of focusing on paperback reproductions. Meyers wanted to distinguish Avon from its rivals by focusing on popular appeal instead of more lofty notions of literary excellence. At first, Avon books were priced at 25 cents to 50 cents and had an alpha-numeric code. Avon launched the 35-cent series "T" in 1953. It contained many Westerns and Whodunits. Then, they introduced the modern romance genre with Kathleen Woodiwiss's 1972 publication of The Flame and the Flower. It was the first single-title romance to be published in original paperback and was later sold more than two million copies.

Avon continued its dominance in the romance market throughout the 1970s. The 1970s saw the rise of the stunning cover artwork and the bodice-ripping. During this time, Avon published a stable of authors known as Love's Leading Ladies that included Kathleen Woodiwiss, Rosemary Rogers, Johanna Lindsey and Laurie McBain.

In 1999, Avon merged with Harper Collins. Avon's paperbacks for hardcover and non-romance lines were moved to the company's sister imprint Morrow and left Avon as a publisher of romance novels. The publishing house eventually was renamed Avon Books and today is still an important part of the HarperCollins family. Their catalog has expanded to include more than the classic romances, but also includes women's fiction, saga, and an ever-growing selection of suspense and thrillers.

Avon Paranormal

Avon, Ohio is home to many bizarre and intriguing stories. Whether you are looking for a great scare or a good ghost story, Avon has something for everyone. Eagle County is full of activities including haunted restaurants and hotels to alleged Bigfoot sightings. But, you'll also find plenty of activities that are more down to earth than supernatural.

The Avon theater is haunted by the ghost of Gust Constan. He was a patron and a businessman at the theater, who died in the 1920s. It is said that he still haunts the grounds and building.

According to legend, Constan was wealthy and had a stake in Avon. He would purchase tickets for his family and friends to go to the latest movies. He also loved attending fashion shows and concerts at the theatre.

Founded in 1941 by the American News Corporation as a rival to Pocket Books, Avon was famous for publishing more "popular" pulp material than its more literary rivals. The first works of Avon included ghost stories, love novels with sexual overtones, and fantasy fiction. These were far from the more conventional offerings by the much larger Pocket Books.

Presently, Avon does not accept proactive manuscript submissions. Authors are advised to keep an eye on forthcoming submission calls. Until then, you can look over these seven manuscript submission mistakes to avoid.